In 2002, and after spending 25+ years with a leading manufacturer of athletic socks, Hugh Gaither its founder believed there was an opportunity to create a better performance sock. Drawing on decades of running and innovation, they have changed the rules on how socks work with the foot in motion. Feetures are engineered with Targeted Compression and anatomical design to create a custom-like fit and prevent the issues people have with conventional socks. But this is only the beginning. Now they have extended the same technology to everyday. So you can get the same benefits no matter what you’re doing. No matter where you’re going. Go. Do. Live. In Feetures.