SERVING KEY BISCAYNE SINCE 2004
CUSTOMER SERVICES (305) 365-9989

ROXY

When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.

But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.

Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with fantastic sales. 1992 saw continued expansion of the brand with a new denim line and key snow wear pieces. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.

By 1993, Roxy was on a serious roll. The ever-popular Roxy logo was born, a heart-shaped crest adapted from the recognizable Quiksilver logo. The brand's popularity was growing, as was its staff. And then one afternoon in Hawaii, as legend has it, the Roxy crew was sitting on a beach watching the surf when they came up with the idea of the women's board short. Offering fit and flexibility while still managing to be feminine, the women's boardshort was an innovation that forever changed the women's surf market. It was also the perfect example of what the Roxy brand had originally set out to be, in the words of Quiksilver's 1990 Annual Report: "Fun, Bold, Athletic, Daring and Classy". The boardshort became a huge trend. Roxy, and women's surfing along with it, was suddenly the next big thing.

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ROXY Endless Summer BS Short

Recycled Fabric: REPREVE™ traceable, recycled 4-way stretc..
$34.00

ROXY Fitness Bra

Recycled Fabric: High-performance VITA Xtra Life™ Lycra®:..
$50.00

ROXY Fitness Lycra

Recycled stretch fabric with UV, chlorine and sun-cream resi..
$55.00

ROXY Night Fall High Waist Fitness Leggingss

Night Fall High Waist Fitness Leggings, best for: Yoga & run..
$70.00

ROXY Swim the Sea Bandeau Swimwear

Make this bandeau bikini top all of your own with adjustable..
$55.00

ROXY Take me to The Beach Capri Leggings

Take Me To The Beach UPF 50 Capri Sports Leggings. Your appe..
$65.00

ROXY Take me to the sea Phone Cases

Take me to the sea Phone Cases with a main compartment with ..
$15.00

ROXY To Dye 7 BS Short

Recycled Fabric: REPREVE™ traceable, recycled 4-way stretc..
$42.00
SERVING KEY BISCAYNE SINCE 2004
CUSTOMER SERVICES (305) 365-9989