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Wilson Sporting Goods Company is one of the most recognizable sports equipment brands in North America. A wholly owned subsidiary of the Amer Group, located in Helsinki, Finland, Wilson has developed a strategy to create products that will improve an athlete's performance, an approach that emphasizes innovation. Wilson Sporting Goods manufactures high-quality products for team sports, including basketball, baseball, football, soccer, and volleyball; racquet sports such as tennis, racquetball, and squash; and golf. Wilson also produces footwear, team uniforms, and both high-tech and mass-appeal sports apparel.